An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks.
Some online magazines distributed through the World Wide Web call themselves webzines. An ezine (also spelled e-zine)
is a more specialized term appropriately used for small magazines and
newsletters distributed by any electronic method, for example, by
electronic mail (e-mail/email, see Zine). Some social groups may use the terms cyberzine and hyperzine
when referring to electronically distributed resources. Similarly, some
online magazines may refer to themselves as "electronic magazines" or
"e-magazines" to reflect their readership demographics or to capture
alternative terms and spellings in online searches.
An online magazine shares some features with a blog and also with online newspapers,
but can usually be distinguished by its approach to editorial control.
Magazines typically have editors or editorial boards who review
submissions and perform a quality control function to ensure that all
material meets the expectations of the publishers (those investing time
or money in its production) and the readership.
Many
large print-publishers now provide digital reproduction of their print
magazine titles through various online services for a fee. These service
providers also refer to their collections of these digital format
products as online magazines, and sometimes as digital magazines.
Some online publishers have begun publishing in multiple digital formats, or dual digital formats, that may include both HTML version that look like traditional web pages and Flash versions that appear more like traditional magazines with digital flipping of pages.
Online
magazines representing matters of interest to specialists in or
societies for academic subjects, science, trade or industry are
typically referred to as online journals.
Many general interest online magazines provide free access to all aspects of their online content although some publishers
have opted to require a subscription fee to access premium online
article and/or multi-media content. Online magazines may generate
revenue based on targeted search ads to web-site visitors, banner ads
(online display advertising),
affiliations to retail web sites, classified advertisements,
product-purchase capabilities, advertiser directory links, or
alternative informational/commercial purpose.
The original online magazines, e-zines and disk magazines, or diskmags, due to their low cost and initial non-mainstream targets, may be seen as a disruptive technology
to traditional publishing houses. The high cost of print publication
and large Web readership has encouraged these publishers to embrace the World Wide Web as a marketing and content delivery system and another medium for delivering their advertisers' messages.
In
the late 1990s, e-zine publishers began adapting to the interactive and
informative qualities of the Internet instead of simply duplicating
print magazines on the web. Publishers of traditional print titles and
entrepreneurs with an eye to a potential readership in the millions
started publishing online titles. Salon.com,
founded in July 1995 by David Talbot, was launched with considerable
media exposure and today reports 5.8 million monthly unique visitors. In
the 2000s, some webzines began appearing in a printed format to
complement their online versions.
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